The contributors present a coherent collection of work on the functioning of metaphor in public discourse and related discourse areas from a broadly cognitivelinguistic background, providing a stateoftheart overview of research on the discursive grounding of metaphor from a cognitivelinguistic. In vietnamese advertisements, brands are metaphorized and brand metaphors can be categorized into ontological and structural metaphors. Firstly, the distinction between conceptual metaphor and a variety of its metaphorical expressions lakoff, johnson 1980 provides a valuable link between general. Pdf this paper focuses on metaphor and the interpretation of metaphor in a discourse setting. Elena semino metaphor is the phenomenon whereby we talk and, potentially, think about something in terms of something else.
Nietzsche 1 metaphor and metonymy are two types of trope, that is, jakobson further simplified the distinction into a metaphoricmetonymic poles 3. Researching conceptual metaphors that may underlie. Paper to be presented at ecpr conference 2005, granada. Therefore it need a free signup process to obtain the book. Click download or read online button to get metaphors in congressional discourse book now. Using a semantic annotation tool for the analysis of. Abstract the careful use of metaphors is not new to fundraising discourse. Although metaphor is often associated with creative, complex and rhetorical texts such as fiction, poetry, or speeches, metaphors are actually a characteristic feature of everyday discourse. The language of discourse in the natural sciences is commonly characterized and even epitomized as literal. Politics and metaphor a discourse theoretical analysis. The chapters examine a range of contemporary and historical.
The contributors to metaphor and discourse present a coherent collection of work on the functioning of metaphor in public discourse and related discourse areas from a broadly cognitivelinguistic background. The source concepts of discourse metaphors refer to phenomenologically salient real or fictitious objects that are part of interactional space i. The contributors present a coherent collection of work on the functioning of metaphor in public discourse and related discourse areas from a broadly cognitivelinguistic background, providing a stateoftheart overview of research on the discursive grounding of metaphor from a cognitivelinguistic perspective. Welcome,you are looking at books for reading, the metaphor in discourse, you will able to read or download in pdf or epub books and notice some of author may have lock the live reading for some of country. Deliberate metaphors in political discourse in the wake of lakoff and johnsons seminal work 1980, much attention has been devoted to the study of metaphors not as rhetoric figures but as conceptual tools. First, therefore, we have made use of the methodology developed by steen and the pragglejaz group to extract the discourse units that could be considered as the lexical expression of an underlying mapping between domains, that is, the metaphors. Metaphor theory has shifted from asking whether metaphor is conceptual or linguistic to debating whether it is embodied or discursive.
Metaphor in academic discourse vrije universiteit amsterdam. Metaphor is a highly used rhetorical tool in crisis discourse. Jakobson notes that in literary romanticism and symbolism, metaphor has been widely used, while metonymy has been predominant in. English language, i mean second language, because, because, they say some student is. Attribution of discourse goals for using concrete and. Pdf the objective of this thesis lies in the phenomenon of metaphors used in modern political discourse. Pdf metaphor framing in political discourse andreas. This paper analyses applications of framing theory to figurative political discourse. Neagus empirical investigation centres on the corpus of the american presidential debates in 2008 and. Brand is motion is a structural metaphor, and brand is a container, brand is a valuable resource, brand is a companion, and brand. The edition brings together 17 original contributions of internationally renowned metaphor.
The central idea is that metaphor use must be questioned to lay bare the processes and the discursive power behind them. Far from being rhetorical ornaments, metaphors play a central role in public discourse, as they shape the structure of political categorisation and argumentation. This chapter shows the function and assumptions underlying common metaphors in fundraising discourse. Perrezreuchamps, deliberate metaphors in political discourse 9 2. Metaphor and political discourse is a brilliant achievement for all parties. Metaphor and metonymy in english language program curriculum discourse in hawaii. This edited volume examines how metaphors and related phenomena metonymies, symbols, cultural models, stereotypes lead to the discursive construal of a common element that brings the nation together.
Tenor and vehicle, the components of a metaphor, with the tenor referring to the concept, object, or person meant, and the vehicle being the image that carries the weight of the comparison. In the first stanza of abraham cowleys poem the wish, the tenor is the city and the vehicle is a beehive. Research nwo vici grant 277 30 001 metaphor in discourse. Using the cognitive linguistic theory of conceptual metaphor, three instances of creative metaphors are analysed at the level of conceptual domains and metaphor scenarios, as well as. Metaphor and discourse construction are bottomup processes, since they result from connection of lower units, but they are also topdown, based on properties of higher units, domains in metaphor. Politics and metaphor a d iscourse theoretical analysis allan dreyer hansen dept. Metaphor refers to the phenomenon whereby we talk and, potentially, think about something in terms of something else p. In the following sections, we first discuss some general principles that make metaphors effective tools for communication and reasoning. This book provides an indepth look into the cognitive and argumentative nature of political discourse with a focus on the role and place of conceptual metaphors in practical argumentation. Each theme is used as a potential entry point into understanding. The housing markets that collapse, an economic hurricane that swept the world, a distorted market that creates bubbles, are just a few examples of metaphors that were sometimes subconsciously perceived during.
Discourse dynamics 2 abstract the use of metaphor as a tool to uncover peoples ideas, attitudes and values through analysis of discourse is demonstrated and illustrated with data collected in a social science research project. Metaphors in congressional discourse download ebook pdf. The study of metaphor has been revolutionized by the cognitive linguistic approach advocated by lakoff and johnson 1980, 1999. Metaphors are the mappings of the abstract world into the concrete world through human senses or experiences. Neagus empirical investigation centres on the corpus of the american presidential debates in 2008 and speeches by barack obama from 20092011. Metaphors in advertising discourse semantic scholar. Linguistic forms, conceptual structures, communicative functions and cognitive representations. Towards an ecological approach introduction at first, some, some of students said hawaii is not good in order to learn language. Cambridge university press 9780521686969 metaphor in discourse elena semino excerpt more information 1 introduction. John benjamins publishing company is an independent, familyowned academic publisher headquartered in amsterdam, the netherlands. The study of metaphor as part of critical discourse analysis.
All journal articles featured in metaphor and symbol vol 35 issue 1. We shall return to this general point of the social impact of metaphor. In this chapter i will develop the argument that in political contexts metaphor can be, and often is, used for ideological purposes because it activates unconscious emotional associations and thereby contributes to myth creation. Conceptual metaphor and the discourse of philanthropy. This paper examines the emergence of metaphorical creativity from the creative elaboration of the single walking journey metaphor, which is used in british political discourse for the conceptualisation of brexit.
In this book elena semino discusses metaphor as a common linguistic occurrence, which is varied in its textual appearance, versatile in the functions it may perform, and central to many different types of communication, from informal interaction to political speeches. Previous work in corpusbased metaphor analysis and the case for semantic annotation critics of conceptual metaphor theory have argued that, while powerful theoretically, the framework has lacked an empirical basis steen 1999. Metaphor is the phenomenon whereby we talk and, potentially, think about something in terms of something else. Attribution of discourse goals for using concrete and abstracttenor metaphors and similes with or without discourse context richard jackson harris a, brian m. Decoding political discourse conceptual metaphors and. This research was sponsored by the netherlands organization for scientific. The first approach concerns the pragglejaz method for finding metaphorically used words, which involves the canonical case of metaphor identification in cognitive.
The discourse dynamics approach to metaphor and metaphor. The words were first used in this sense by the critic i. Current metaphor theory has shifted from asking whether metaphor is conceptual or linguistic to. Pdf metaphor and discourse andreas musolff academia. Drawing on a very large bilingual corpus, this book, now in paperback, analyses the distribution of metaphor scenarios in more than a decade of public discourse on european.
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